Listening to Engadged Podcast 47.5 and the discussion about the strategy Apple is following with video on both the iPod and the iMac, I am slightly surprised about some of the theories not articulated.
If you are a company that is highly identified with digital media, that – even with a certain understatement – is constantly on the technical edge, would you really want to integrate a dying technology like analog TV into where you develop your media hub? I see Apple as a company that rather takes its time and invests effort into doing things both right and in style. Analog TV wouldn’t make the new iMacs display look good.
To me, Front Row has HDTV written all over it. With Video in the iTunes Store, Apple even already is laying the groundwork to have HDTV transport in their hands and put some pressure on cable operators and broadcasters. They have a display more suited to 16:9 material than 4:3 TV. And of course, they can do all the wonderful things with the digital media that the iTools and Front Row allow.
I’m not at all surprised that there’s no TV in the mix … yet.
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